ABOUT
Stop losing money to messy supplier data
Transform messy supplier data into clean, actionable spend analytics – powered by AI and refined by industry experts.
As featured in Spend Matters
Avoid wasting time, effort and money
When your quarterly spend analysis shows the same supplier appearing 15 different ways, you’re making decisions on incomplete data that could cost millions. Your ERP shows I.B.M, your P2P system has IBM Inc and your contracts database lists IBM Ltd – suddenly a major supplier is fragmented across multiple entries, masking consolidation opportunities and negotiation leverage.
Samification solves the supplier normalisation problem that analytics tools can’t handle. While other solutions promise to clean ‘most’ of your data, we normalise every supplier name using our proven two-stage process.
What makes us different? Samification finishes the job.
Automated tools normalise the easy suppliers, leaving you with a spreadsheet full of question marks where your most complex suppliers should be. We don’t stop until every single supplier name is resolved.
Use Samification and…
…your spend analytics show all of your supplier universe, not most of it. Your consolidation analysis captures every opportunity. You have clean, consistent and accurate supplier lists with your most frequently occurring suppliers classified as standard.
Proprietary tech + human expertise = exceptional results
Samification combines cutting-edge AI with human intelligence to deliver thorough, expert-validated supplier normalisation.
Here’s how we do it 👇
- 500,500+ supplier master database: Continuously updated and refined supplier reference database.
- Custom GPT model: Trained on supplier normalisation patterns using The Classification Guru’s proprietary dataset.
- Human expert validation: Our team of supplier data specialists review every file.
- Continuous improvement: Samification learns from each normalisation making every upload even better than the last one.
Industry-recognised and validated by experts
Samification is recognised by leading industry analysts and is built by a team with nearly 40 years of combined expertise in supplier normalisation and spend data classification. All this means we pack a punch where it matters – in your databases.
Validated by experts:
““Samification tackles one of the hardest problems in spend analytics: the final 5–20% of supplier data that most tools leave behind. By combining rules with human expertise, it delivers true 100% supplier normalisation at an accessible price point.”
– Spend Matters, Vendor Analysis”
Built by industry insiders:
• Created by The Classification Guru team, led by Susan Walsh, a recognised industry thought-leader
• Nearly 40 years of combined experience in supplier normalisation and spend data classification
• Author of ‘Between the Spreadsheets: Classifying and Fixing Dirty Data’
• Sought-after speaker at global data and procurement events
Serving companies across industries:
Business Services • Education • Finance • Information Services • Manufacturing • Retail • Sales & Marketing
THE BENEFITS
The first self-service, on-demand tool to normalise suppliers – quickly and easily!
Instant results
Data you can trust
Human intelligence
HOW IT WORKS
Normalising your suppliers is as easy as 1-2-3
Normalising your suppliers is as easy as 1-2-3
1
Upload your supplier list
- Log in to your secure dashboard
- Upload your CSV file: include your supplier names only
- No sensitive information required – complete data privacy
2
We refine and clean your master list
- AI processing delivers initial results in minutes (the smaller your file, the faster you’ll get it)
- Our team of experts reviews and enhances our master list
- We’ll email you as soon as your normalised file is ready – usually within 10-30 minutes!
3
Get your normalised suppliers
- Access your normalised data from your dashboard
- Five-column output: Original name, normalised name, parent, and classification level one and level two (parent and classification still under development)
- Use your data straightaway in any procurement or analytics system
Why smart procurement, data, sales and marketing
teams choose Samification
✓ Zero suppliers left behind. Our two-stage process normalises 100% of entries, not just the easy ones.
✓ Proven ROI. Clean supplier data reveals consolidation opportunities worth 5-15% of annual spend.
✓ Enterprise security. Your data stays private, with only anonymised names added to our master database.
PRICING
TRY
Risk-free. Upload your 250 most challenging supplier names and see the difference.
FREE
What you’ll get:
- Clean, structured output you can use immediately
- Evidence you can share with stakeholders
- Zero cost, zero risk
- No credit card needed
Perfect for:
- Validating ROI before committing
- Getting executive buy-in with real results
- Testing on your most complex data
APPLY
Turn messy supplier data into trusted, decision-ready insight you can use with confidence.
$1,500
What you’ll get:
- Full two-stage AI + expert validation process
- Free additional refresh of each file you upload
- Priority email support, when it matters
- Credible, trustworthy results
Perfect for:
- Initial data quality projects
- Quarterly supplier analysis
- Consultant pilot projects
SCALE
Built for organisations where supplier data underpins financial, compliance and strategic decisions.
CONTACT US
What you get:
- Everything you get with Prove
- Bespoke normalisation rules aligned to your organisation’s needs
- Structured training and onboarding
- A dedicated account manager
Perfect for:
- Global organisations with 20,000+ suppliers
- Consultancies managing multiple clients
- Teams with complex workflows
Need help to upload your files? Give us a shout.
Keep in touch, join the Samification mailing list
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FAQs
Some commonly asked questions about Samification™
Need more information? Here are some FAQs to help.
How do you say Samification™?
It’s Same-if-i-cation, think gamification but with an S.
What is supplier normalisation?
Normalisation is the process of giving company names a common name or grouping. This is helpful for analytics and reporting as it enables a “helicopter view” of your data. For example, in procurement it could show you how much your client or consumer is buying or how much you are selling to them. Normalisation is particularly useful for departments such as these, where differentiating between legal or financial entities is less important.
How does Samification™ work?
This isn’t your average data tool, it’s tech, automation, and human brains working together. Upload your CSV of supplier or company names to your dashboard, and we’ll get to work. Behind the scenes, our smart model will clean and normalise your data.
As soon as it’s done, we’ll email you, just head back to your dashboard to grab your fresh, clean file. Then our team will give it a final human touch to make sure everything’s spot on.
How accurate is this?
The normalised data you get back will be accurate, but not perfect, though no data set is. If your data contains a specific supplier combination we haven’t seen before, the model might not catch it the first time. But that’s where our not-so-secret sauce comes in. The TCG team will be working in the background regularly, constantly cleaning and improving the master data. The next time you come back for a refresh, your data will be even better than the time before, or the time before that.
Does it translate company names?
At present, we do not instantly translate company names, this is something we look to add as a feature in the future. We do however have a master list of some non-English companies, and the TCG team will work in the background to clean up any supplier names that are added to our master list. If you check back regularly the master list will be updated, and every time you normalise your suppliers, the data will be cleaner.
How often should I normalise my data?
There’s no straight answer to this. It depends on how much data you have and your organisation’s needs. We recommend monthly or quarterly data normalisation to ensure your data is as accurate as possible.
What information do you need?
We need one column of data. This should be labelled “SupplierName” and should contain your supplier or company names. If there are any duplicates during this process, they will be deduplicated and you’ll receive a unique list of suppliers back. By limiting the number of columns, it protects your sensitive information.
What happens to my data?
After your master data has been normalised and delivered, your original supplier names will be added to our global master list in a fully anonymised format. No identifying information is retained, ensuring complete privacy and data protection.
Is this a one-off service?
We advise you to check and maintain your data on a monthly or quarterly basis, depending on your business needs and how many suppliers you have.